Martin Lambie-Nairn

"Martin Lambie-Nairn (born 4 August 1945) is one of the most influential British graphic designers. He was the founder of his eponymous branding agency Lambie-Nairn & Company and is currently the creative director of branding agency ML-N. His work mainly concentrates on brand identity for television. Martin is acknowledged for having redefined television brand identity design, merging the graphical qualities typical of printed communication, with the range of possibilities offered by the media of television. His philosophy of making complicated things simple, remains a core part of his career, as does balancing commercial imperatives with creativity."

Some of Lambie-Nairn Clients:

Disney Channel: "Disney was one of the world’s biggest and most powerful brands. When Disney decided to extend their Disney Channel franchise to the UK, they recognised the need to take account of cultural differences outside the United States. The task was to customise the well-known brand for television viewers in the UK and elsewhere. Their solution was simple, yet devastatingly effective. Following the success of their brand identity in the UK, Disney proceeded with their plan to use it in other TV territories around the globe."

BBC2: "BBC2 is the second channel for BBC television in the United Kingdom. It has a high-quality mix of culture, current affairs, award-winning documentaries, and innovative entertainment for intelligent viewers. The problem was that the audience perceived the channel as worthy but dull. Lambie-Nairn's brand identity completely reversed these negative perceptions of the channel. It was a long-term creative property, specifically designed to be continually updated to reflect the diversity of the channel's output. Later many of the idents ended up being produced by the BBC themselves."

Hotels.com: "Hotels.com is the leading provider of hotel accommodation worldwide In 2011, the European operations were brought under a global umbrella and Lambie-Nairn were commissioned to reposition the US-led brand for a global audience. The identity was designed as metaphor for the brand’s volume of hotels and delivers a branded experience across all activities, including brand communications, tactical communications and rewards programmes. A bespoke headline font was designed for the brand toolkit, and animated end frame sequences for television. The new identity truly was rolled out across all the Hotels.com websites globally."

Information sourced from - http://en.wikipedia.org/wiki/Lambie-Nairn / http://en.wikipedia.org/wiki/Martin_Lambie-Nairn