Monday 21 October 2013

Pentagram (Design Studio)

"Pentagram is a design studio that was founded in 1972 by Alan FletcherTheo CrosbyColin ForbesKenneth Grange and Mervyn Kurlansky in Needham Road, West LondonUK. They now have offices in LondonNew YorkSan Francisco,Austin and Berlin."


"Pentagram was founded on the premise of collaborative interdisciplinary designers working together in an independently owned firm of equals. Theo Crosby claimed the structure was suggested to him by his experience of working on the seminal late-1950s exhibition This is Tomorrow: "it was my first experience at a loose, horizontal organisation of equals. We have brought it ... to a kind of practical and efficient reality at Pentagram". The firm currently comprises 19 partner-designers in 5 cities, each managing a team of designers and sharing in common overhead and staff resources. The partners in each office share incomes equally and all the partners own an equal portion of the total firm. This equality, along with the tradition of periodically inviting new members to join, renews the firm while giving even the newest members an equal footing with the partners of long standing. This 'flat' organization (there are no executive officers, CEO, CFO or board, other than the entire group) along with the self-capitalized finances of the business, allows equal participation and control of the group's destiny by the members."





"Pentagram does work in graphic designidentityarchitectureinteriors and products. They have designed packaging and products for many well known companies, such as TescoBoots3ComSwatchTiffany & CoDellNetgearNike and Timex. They have also developed identities forCitibankUnited Airlines, and The Co-operative brand in the UK, winning a silver award from the Design Business Association. In 2007, they updated the visual identity of Saks Fifth Avenue.

In addition to graphic design work, the firm has partners working on architectural projects such as the Harley-Davidson Museum, the Alexander McQueen shops, Citibank interiors, the Adshel and Clear Channel buildings in London, a host of private residences including the Phaidon Atlas of Architecture listed Bacon Street Residence, the new London club Matter, along with a host of interior, retail, restaurant and exhibition projects.
Pentagram was hired to redesign the American cable television program, The Daily Show's set and on-screen graphics in 2005.
Outside of commercial work, Pentagram also does pro bono work for non-profit organizations. On February 12, 2008 the President's Council on Service and Civic Participation awarded Pentagram the "DNA" award for incorporating pro bono services into business culture. Recently, Pentagram has done work for the One Laptop Per Child."

I really like these 5 posters Pentagram did for some films:



I like these posters because the use of shapes over the photo's works really well, also the use of colour and colour combinations work really well.
Information sourced from: http://en.wikipedia.org/wiki/Pentagram_(design_studio)

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